Venus Entrepreneurship | Passive Income 2019 | Merch By Amazon Best Sellers Rank Explained

Visionaries, sharing my thoughts on Amazon BSR bestseller rank and how it is both a gift and a curse to MBA designers. Share your experiences with me.

Visionaries, welcome back. This time, I have another Merch by Amazon video and want to talk to you about BSR. Its a touchy subject with me because to me it's a gift and a curse. When you're new to Amazon, and I've been on Merch by Amazon for about a year now. So, I'm not a newbie anymore so to speak. However, there are veterans that's been on there since its inception. So, I still feel like I'm on the younger end of the curve. But, BSR, when you first start out if you're new to Merch by Amazon, obviously when you post a new shirt and it starts to sell, it gets a BSR. So, if it sells one time it gets assigned a BSR. Then on from there. The lower the BSR is, the better your shirt is doing. I found that the better my shirts are doing, then people start catching on because we have lovely tools like Merch Informer and other things that monitor BSR. So, as your shirt gains popularity and the BSR goes lower even though BSR changes from day to day, people start to take notice. Some of my designs attracted copycats. You want your shirt to do the best possible so they keep ranking at the top of Amazon search and get noticed by your customers. But it's also gonna get noticed by other folks, so there's nothing you can do about that.

I love to see my BSR getting lower and lower climbing, ranking well but, it's just kind of brace for it being a matter of time before you get copycats on your heels. Trying to either a copy it verbatim or do variations of it. So, that they can saturate the niche and underprice, and take some of your sales away. So, on shirts that I know are trending, are gonna be popular I go ahead and design variations of that on my own and flood the niche. Design your own, variations colors, backgrounds images, whatever you want to do, and make sure you flood the niche. With those keywords and make sure you flood it out. Otherwise, you know BSR is gonna alert others to the fact that your shirt is doing well. And they're gonna do it. So you better do it before they do it type of thing. That is the mindset that I've had for various shirts that I've posted which fares well for me and then I got a shirt that's doing well and I move on to something else. I leave room for somebody else to start designing variations of the shirt. And then they have so many shirts up there that they're able to play with pricing and all of that. Meanwhile, I have the one shirt and I priced it low to begin with to get some sales and then when I price it higher then you know it becomes oversaturated at that point. And it's a pricing war after that. So I have some shirts that sold really well at the beginning of their cycle and then dropped off. Then I lowered the price, I had to play this bargain basement game to keep sales going. But it's like at that point, should I just let it go? When early on I saw the sales were going and flooded the niche out. Chances are, even if the individual is picking a different design it'll still be one of your shirts. So, that is the advice that I have for you.

Definitely shoot for the stars. Having a great BSR is great. Having regular sales is great. When you see that you have a shirt doing that, do variations of it. I know it's harder to do that earlier on when you are tier 10, tier 25, tier 100. But, once you climb over that definitely do variations. Because, I was against it at first like why am I going to be repetitive? But, I see the necessity of doing that. Especially if it's a design or a concept or whatever you believe in. You want to continue to have it be profitable as you move up in tiers so that as you put up new designs and continue that process you'll have a nice healthy catalog of evergreen products to sell. Now, I do trends as well but, a majority I would say probably 95% of my shirts are evergreen shirts and not holiday based or trend based shirts. So that's my two cents for now, in terms of BSR.

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Playlist | Merch By Amazon Essential Videos for Beginners https://www.youtube.com/playlist?list...

Merch Tools I Use For Research and Design
Merch Informer (affiliate) - https://merchinformer.com/609.html
Canva (Graphic Design)
DS Amazon Quick View (Analytics)
Openclipart (Images/Graphics)
Pixlr (Image Editor)
Pixabay (Images/Graphics)
Pretty Merch (Analytics)
Merch Police Infringement for Amazon (Copyright Infringement Form Tool)
Merch Research (Merch Informer Chrome Extension)
Merch Tools (Analytics Chrome Extension)
Linkclump (Archiving Merch Listings)
Amazon Merch Tools (Archiving Merch Listings)
Unicorn Smasher (Analytics)